Posts by Steve Jensen

The easiest way to increase sales is to create a desire within your prospects to buy. This can be achieved by using key decision-making triggers that typically inspire action. These triggers will engage your prospect, by demonstrating that your product will solve their problem or provide the answer to something they are searching for. Now,…

Back in the early 70’s there was a small group of enthusiasts that loved to train with weights and most of them worked out in gyms, Police boys clubs, YMCA’s and a few muscle gyms, where mostly body builders worked out. Who would have ever thought that fledgling industry would grow into the massive international…

It is not the facilities that make a fitness centre, it is the feelings that your staff generate. This is why sourcing and keeping good staff should be a number one priority for every club owner/manager. 1. Find Them Always plan for attrition; never just wait for it to happen. Constantly be on the look-out…

Sales expert Steve Jensen explains how to make sales in a start-up business. Most people think the key to succeeding in business is having a great product or service. But guess what? People don’t actually buy a product or a service; instead, what they actually buy is the feeling that they believe your product or…

Are you wondering why prospects aren’t’t showing for appointments more often and why it is becoming more difficult to close? The reason is quite simple, the best way to explain this is, go back in time and recall what some of the most successful Clubs and sales people were doing many many years ago. I…

One of the most common objections that sales people hear is time. Steve Jensen discusses how to overcome the time objection before it ruins a sale. Like any objection, the time objection must be eliminated during your sales Needs Analysis. The Needs Analysis is completed before the tour of the club/studio and it should constitute…

Selling is the lifeblood of business and a good sales team will make a MASSIVE difference to the bottom line. Selling is a learnt skill that can be improved with constant practice. Here are 6 selling tips we use to make many businesses boom. Find The Right People: Constantly be on the look-out for people…

When it comes to selling fitness successfully, one thing is for sure, if you want to close more sales it has now become essential that sales people and personal trainers who are wanting to make sales must know what they are talking about and be perceived as a Fitness Expert so they can inspire hope…