They say, “Knowledge is Power” I say, “Taking Control is: What you action after you receive accurate information”
If you’re a fitness business owner or manager, then chances are high that you’re busy; you feel stressed at certain times; and your ideal work strategy is to always generate maximum income for minimum effort (don’t worry, that’s not lazy, it’s called “working smart”!).
Would you like to win a membership to The Sales Authority Club, valued at $8,364? Well guess what? You could!
“Once a week I meet with my managers and the Impact systems allow me to spend less time in the business, empower my managers, and see my business grow. I can run three busy gyms working on average 7 hours per week.” John from Fitness 24 Seven Are you looking to get into the fitness…
The easiest way to increase sales is to create a desire within your prospects to buy. This can be achieved by using key decision-making triggers that typically inspire action. These triggers will engage your prospect, by demonstrating that your product will solve their problem or provide the answer to something they are searching for. Now,…
The Reverse Audit allows you to isolate all the steps of your sales process and pinpoint strengths and weaknesses, by moving through the sales cycle in reverse. The Reverse Audit will identify exactly which skills need to be reinforced and weaknesses that will benefit from additional or updated training. Asking for the sale and successfully…
A trend in our industry is to sell personal training (PT) at point of sale (POS). In fact, doing so, as well as using other secondary spend profit centres, increases conversion of the primary spend, increases income, enhances the overall experience of prospects, and maximises the value you can demonstrate to your new members or…
A fast growing trend within the international fitness industry is the move towards using more digital tools. This is a natural progression with technological enhancements and while we remain a “belly to belly” industry, we would be foolish not to move with the times. These digital tools can certainly enhance efficiency, however the most…
Avoiding pain and moving towards pleasure is the greatest motivator of human behavior, especially when it comes to making fast decisions. These days, our prospects are savvy buyers, so in order to close the sale we must know learn how to teach. This means that successful sales now involves: avoiding pain, moving towards pleasure and…
Back in the early 70’s there was a small group of enthusiasts that loved to train with weights and most of them worked out in gyms, Police boys clubs, YMCA’s and a few muscle gyms, where mostly body builders worked out. Who would have ever thought that fledgling industry would grow into the massive international…