The more people you have to pass you referrals, the more referrals you are likely to get. That’s common sense, right?
The thing is, you can’t get 10 to 15 referrals a month without having a decent pool of referral sources – so what plan do you have in place to generate referrals?
One way to help get your desired number of referrals every month is to create what we call a ‘partner whiteboard’. A partner whiteboard is essentially a list of people and organisations who you can work with, to help achieve common goals (e.g. more sales). The four steps to creating a partner whiteboard are:
- Action plan.
Start by thinking about the people and businesses who aren’t your direct competitors but who have a similar type of client to yours. Then once you’ve identified them, figure out how you can talk to them, including asking the question of how you can work together to help each other. This should then be followed up with conversations to develop the action plans to make magic happen together.
Remember, success starts with searching for and connecting with new possible partners and you should be doing this every day, simply by keeping an open mind, being authentic, and creating and seizing opportunities to connect with like-minded organisations and individuals.
I’d love to share 9 easy-to-implement accelerators that can help you generate 15 to 20 warm qualified leads and referrals every week. If you’d like to create a plan to use them in your business simply email firstname.lastname@example.org with the word ‘plan’ in the subject line, and one of my team will get back to you with the information.