The best way to increase sales and to create desire is to learn and implement the decision-making triggers that inspire action. It is important to remember that you need to use 2 of the 5 triggers. The triggers MUST engage a person and create an interest that solicits a feeling that your product will satisfy the feeling they are searching for. To create a positive outcome (a sale) your product and service must have features that are different from your competitors and are unique.
The 5 Triggers Are:
- Make Money
- Reduce Costs
- Save Time
- Reduce Stress, Worry & Frustration
- To Feel Alone & Find Trusted Help
Please remember the 2 motivators of human behaviour are the movement towards pleasure and away from pain.
Ask your self this question; what does my product fix? Fix the BIG problems and you will inspire more people to buy. There will be many solutions your product and service fixes, especially in the area of technology. Make sure you focus on saving time, reducing frustration and costs and give people the peace of mind they need and want as well as reducing the feeling of being alone by using your support.
Marketing the features and uniqueness of your technology ONLY is a mistake. Always keep in mind that feeling your technology will give them so the buying decision is a given and can be assumed or prescribed.
Here are some of the feelings they might have:
Some feelings they may want:
- Peace Of Mind
- Up To Date
Remember; if you want to increase your sales ALWAYS focus streamlining and updating your processes and the outcome will follow. Once you have an up to date process and skills have been learnt then you must learn how to deliver your processes effectively by using the soft skills that in most cases are the skill set the sets aside the best sales professionals in the world.